Keynote at SPLC 2010

Jon Whittle presented a keynote at the 14th International Software Product Line Conference, Jeju Island, South Korea (13-17 September 2010). The title of his talk is "The Truth About Model-Driven Development:who's doing it, how and why?"
Abstract:
Model-Driven Development (MDD) has been suggested as a key enabling technology for software product lines. But how mature is MDD really? Is it ready for prime time? Are the purported benefits of MDD really being achieved in practice? Put another way, who is using MDD in industry, why are they using it, and, more importantly, how?

This talk will present results from a twelve month investigation into how MDD is actually being used in industry. This is the first large-scale study of its kind. Data was collected using a three-pronged approach: (1) a widely disseminated questionnaire, which received over 200 responses; (2) in-depth interviews with around thirty practitioners from different organizations; (3) on-site observational studies with companies.

The talk will describe highlights from the findings and will reflect upon lessons learned for future research, practice and education of MDD.